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Rob’s Blog Archive : November 2014

The (once) friendly skies

1:00 PM Friday November 28, 2014

The (once) friendly skies

So many of us travel over the holidays. Those of a certain age remember when travel was actually glamorous. Not only was the guy next to you probably wearing a tie — his hairy legs were hidden inside a pair of actual pants! There was even real food. On a plate. Warm! OK, there was no TV (which you wouldn’t have been able to see through the cigarette smoke anyway). But I’d still go back.


Hitting targets by design

9:00 AM Wednesday November 12, 2014

If you want to produce work that achieves targeted goals, bring designers into your process early. Successful organizations know that design isn’t just a finishing touch to be added at the end of product development. Effective design is design that’s firmly aligned with strategy. If you want to hit a target, make sure your designers are there to help you aim.

Topics: Advertising | Design | Marketing


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