11:01 AM Monday December 16, 2013
Maybe Sally Field didn’t intentionally invent the “like” during her 1985 Oscar acceptance speech. But did her words perhaps catch the ear of a 1-year-old Mark Zuckerberg and thus inspire one of the greatest social movements of all time? Probably not. But she clearly demonstrated a major force driving social media: people really, really like to be liked.
9:00 AM Friday December 13, 2013
We’ve been fortunate to have our work recognized for excellence over the years. At some point, we began piling our awards up on the floor instead of hanging them. This got us more comments from visitors than hanging them on the wall ever did. Some people thought it was funny. Some thought it was our way of saying awards are unimportant. Or that we get so many we just pile them up. Others thought we were being coy. Or maybe we were getting ready to move. Our official position is that we do like winning awards because after all the hard work it feels good to be recognized. And it makes our clients feel good too. But beneath it all, we know what the hard truth is: you can take all of our awards – plus $1.85 – and that might get you a coffee at Starbucks.