Barth and Co Design

Rob’s Blog

Search Optimization and The Aardvark Effect.

11:32 AM Monday January 13, 2014

AAA Aardvark

There was a time when optimizing search results meant trying to get your company listed first in something called The Yellow Pages (which was the back section of something called The Phone Book). The listings were strictly alphabetical, which of course resulted in a lot of company names beginning with the letter “A”. Or even “AA”. And worse.

I used to joke that the perfect company name would be “AAA Aardvark”. I intended this to sound preposterous. But lo and behold, a recent Google search of “AAA Aardvark” reveals no fewer than 16,700 results!

My favorite? AAA Aardvark Storage of Baton Rouge, Louisiana.

Need a place to store your Aardvarks? Search no further.

Topic: SEO