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Rob’s Blog

A design mulligan

4:20 PM Friday July 17, 2015

Pinewood Edge Golf Club

Sometimes logo concepts I really like don’t make it past the final round of client review. Here are two. I thought the contemporary, non-traditional approach of each might appeal to a younger audience — a demographic that the golf industry is having difficulty attracting — but neither made the cut. Rather than let them languish on my hard drive, I thought I’d give the logos each a second shot here (which in golf is known as “taking a mulligan”).

Topics: Design | Logos | Marketing


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