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Rob’s Blog Topic: Design

Get you very own Clever T-Shirt!

3:00 PM Thursday July 13, 2017

Clever t-shirt

No Clever T-Shirt collection is complete without a Clever T-Shirt. Visit the Clever T-Shirt Store today!

Topic: Design


Honest, Abe. You look great!

5:00 PM Thursday November 17, 2016

Honest, Abe

If you were named Secretary of Fashion Eyewear, how would you advise President Lincoln? Which frames say “presidential” to you? Send us your vote.

Topics: Animation | Design


Yes, you can get a logo for $75.

4:00 PM Wednesday April 13, 2016

You can also get lunch for a buck. But listen up, emptor, because there’s a caveat: In the words of John Ruskin, “It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money — that’s all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.” You are what you pay for. You get what you eat. Or something like that.

Topics: Advertising | Awards | Design | Logos | Marketing


5th Annual Concert To Feed The Hungry

11:00 AM Friday February 26, 2016

5th Annual Concert To Feed The Hungry

Here’s a look at some of this year’s promo materials for The Concert to Feed the Hungry, presented by Buddhist Global Relief. This is BGR’s 5th annual evening of world-class music dedicated to the struggle against chronic hunger and malnutrition. The all-star lineup includes Grammy-nominated pianist Fred Hersch, Martin Vejerano’s Colombian folkloric band “La Cumbiamba”, Brazilian percussionist Rogerio Boccato, and singer-songwriter Becca Stevens.

The BGR mission involves emergency food aid, the development of sustainable long-term methods of food production, the promotion of education for poor girls and women, and job training for women so that they may better support their families.

Topics: Advertising | Design | Marketing


Let’s get it over with.

11:45 AM Friday September 4, 2015

Let's get it over with.

Topics: Design | Logos


A design mulligan

4:20 PM Friday July 17, 2015

Pinewood Edge Golf Club

Sometimes logo concepts I really like don’t make it past the final round of client review. Here are two. I thought the contemporary, non-traditional approach of each might appeal to a younger audience — a demographic that the golf industry is having difficulty attracting — but neither made the cut. Rather than let them languish on my hard drive, I thought I’d give the logos each a second shot here (which in golf is known as “taking a mulligan”).

Topics: Design | Logos | Marketing


An unintentional collaboration

9:00 AM Monday March 16, 2015

An unintentional collaboration

I discovered this beautiful little rhythmic composition across the street from my office. Wet cement; a pigeon, maybe — and later a leaf. The effortless design of the natural world.

Topics: Design | Nature


Hitting targets by design

9:00 AM Wednesday November 12, 2014

If you want to produce work that achieves targeted goals, bring designers into your process early. Successful organizations know that design isn’t just a finishing touch to be added at the end of product development. Effective design is design that’s firmly aligned with strategy. If you want to hit a target, make sure your designers are there to help you aim.

Topics: Advertising | Design | Marketing


Cover Designs for Memoirs That Don’t Exist

11:20 AM Tuesday February 25, 2014

Bill Shortridge is an artist/farmer based in Northern California.

Marcie Barth is a partner at Barth and Co Design and founder & co-director of Newark Community Meditation Center.

Larry Ross is an artist and illustrator based in State College Pennsylvania.

Johnny Cosco is an artist, trumpet player, farmer, social critic, Air Force Captain (Ret), radio personality, and bon vivant living in Westfield, Pennsylvania.

Sara Moulton is a chef, cookbook author and television personality. She is the host of Sara’s Weeknight Meals, a cooking show distributed by American Public Television.

Bill Adler is an American music journalist and critic who specializes in hip-hop. He may be best known for his tenure as director of publicity at Def Jam Recordings.

Richard Ford is a music editor and music producer for feature film soundtracks and scores.

Glenn C. Devitt is a recovering musician, and Principal and Technical Director at Online& in Portland, Oregon.

Mark Martucci is a collector, curator, and lover of music, cinema, and all things cultural from Wharton, New Jersey.

Billy Barth is a songwriter, artist and world-traveler from Dover, New Jersey.

Bill Kopp is an art director and drummer based in Northern New Jersey.

Rob Barth is principal and founder of Barth and Co Design.

Anonymous is a fictional character created by Rob Barth.

< >

I recently asked a group of friends and colleagues a question: If you were to publish a memoir today, what would the title be? The responses I received were truly inspirational, resulting in the cover designs I’ve put up here. This all started when a friend of mine saw himself in a video and said “I should have smiled more”. To which I said, “Hey what a great name for a memoir!” And this project was born. So here they are: Cover Designs for Memoirs That Don’t Exist. Many thanks to my charter contributors! I’ll post more as new titles roll in . . .

Topics: Design | Print | Publishing | Typography


A productivity hack for font snobs

2:26 PM Wednesday January 22, 2014

Comic Papyrus

Why waste valuable time bashing hated fonts individually? Now, thanks to Comic Papyrus from Barth and Co, you can diss two fonts at once!

The Gift Shop is open! Get your Comic Papyrus T shirt or mug today!

Topics: Design | Typography


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