Barth and Co Design

Rob’s Blog Topic: Marketing

Yes, you can get a logo for $75.

4:00 PM Wednesday April 13, 2016

You can also get lunch for a buck. But listen up, emptor, because there’s a caveat: In the words of John Ruskin, “It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money — that’s all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.” You are what you pay for. You get what you eat. Or something like that.

Topics: Advertising | Awards | Design | Logos | Marketing

5th Annual Concert To Feed The Hungry

11:00 AM Friday February 26, 2016

5th Annual Concert To Feed The Hungry

Here’s a look at some of this year’s promo materials for The Concert to Feed the Hungry, presented by Buddhist Global Relief. This is BGR’s 5th annual evening of world-class music dedicated to the struggle against chronic hunger and malnutrition. The all-star lineup includes Grammy-nominated pianist Fred Hersch, Martin Vejerano’s Colombian folkloric band “La Cumbiamba”, Brazilian percussionist Rogerio Boccato, and singer-songwriter Becca Stevens.

The BGR mission involves emergency food aid, the development of sustainable long-term methods of food production, the promotion of education for poor girls and women, and job training for women so that they may better support their families.

Topics: Advertising | Design | Marketing

A design mulligan

4:20 PM Friday July 17, 2015

Pinewood Edge Golf Club

Sometimes logo concepts I really like don’t make it past the final round of client review. Here are two. I thought the contemporary, non-traditional approach of each might appeal to a younger audience — a demographic that the golf industry is having difficulty attracting — but neither made the cut. Rather than let them languish on my hard drive, I thought I’d give the logos each a second shot here (which in golf is known as “taking a mulligan”).

Topics: Design | Logos | Marketing

Hitting targets by design

9:00 AM Wednesday November 12, 2014

If you want to produce work that achieves targeted goals, bring designers into your process early. Successful organizations know that design isn’t just a finishing touch to be added at the end of product development. Effective design is design that’s firmly aligned with strategy. If you want to hit a target, make sure your designers are there to help you aim.

Topics: Advertising | Design | Marketing

Hail the humble business card.

2:40 PM Tuesday January 14, 2014

Rob Barth business card

Even as a web designer, I am struck by the enduring power of the “lowly” business card. The card I use in the art world couldn’t be more simple — it’s just a visual play on the URL of my art website. But it never fails to get a reaction. It almost always prompts curiosity and conversation. And isn’t that what we’re looking for when we hand someone our card?

Topics: Marketing | Print