12:00 PM Tuesday November 1, 2016
Brooklyn-based documentary producer Exit 3 Films commissioned me to develop their new logo. Exit 3 filmmaker Phil Englander’s love of classic Hollywood and Film Noir served as inspiration for my design concept. I worked with Dave Joly at Picturedance Studio to produce the finished clip.
4:00 PM Wednesday April 13, 2016
You can also get lunch for a buck. But listen up, emptor, because there’s a caveat: In the words of John Ruskin, “It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money — that’s all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do.” You are what you pay for. You get what you eat. Or something like that.
11:45 AM Friday September 4, 2015
4:20 PM Friday July 17, 2015
Sometimes logo concepts I really like don’t make it past the final round of client review. Here are two. I thought the contemporary, non-traditional approach of each might appeal to a younger audience — a demographic that the golf industry is having difficulty attracting — but neither made the cut. Rather than let them languish on my hard drive, I thought I’d give the logos each a second shot here (which in golf is known as “taking a mulligan”).